Sensitive to pollution problems in big cities, HRH Princess Lalla Hasnaa initiated in 2002 the creation of a National Committee to define an Action Plan to reduce the phenomenon.

It is in this context that the Qualit'Air program is launched by the Mohammed VI Foundation for the Protection of the Environment, which aims to raise awareness of the fight against air pollution, its impacts on health and the environment and the adoption of eco-responsible behavior through the creation of a national and a unifying and dynamic partnership approach of different actors.